Live Streaming: The Newest Trend In Ads?
Video constitutes over a third of Internet content nowadays. According to Socialbakers, posts containing video are as long as 135% more people than standard posts with text and images. A new ways of advertising is entering play, though. Let’s keep an eye on in internet marketing.
In all of the marketing specialists and small businesses that have used video, 74% have confirmed this instrument’s efficiency.
The Interactive Advertising Bureau has says the amount of money used on digital advertising (USD 72.5 billion) recently exceeded television expenses (USD 71.3 billion) for the first time. With that in mind, the share of expenses on video content articles are growing exponentially.
While pre-made videos are presently within the limelight, their popularity may very well be surpassed by another hot trend: live video streaming. This is exactly what an associate of GBKSOFT, a web- and mobile app developer company, says about it trend:
Obviously that live streaming is often a new big bet for your advertising industry.
Statistical advantages of using the live video streaming channel
- 45% with the live streaming audience is getting ready to pay for live content;
- 56% in the users watch live streams to get the latest news;
- 70% of the audience is preparing to spend on concert or event attendance after watching it live;
- Over 75% in the users already watch live video streams on Facebook;
- The live Facebook stream of Game of Thrones has garnered 3.5 million views in addition to almost 200 000 comments.
According to analytics, this sector posseses an sustained marketing potential than pre-produced videos.
Things to account for:
In case you are going to produce a live streaming app, the end user is highly recommended above all. Will your app connect just two users, or does it broadcast worldwide?
User-to-user examples: Skype, Viber.
User-to-audience examples: Twitch, YouTube, Facebook, Periscope.
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