Live Streaming: The New Wave In Ads?
Video constitutes more than a third of Internet content nowadays. Depending on Socialbakers, posts containing video reach up to 135% the best way to than standard posts with text and pictures. A new means of advertising is entering play, though. Let’s take a closer look at it.
Out of all marketing specialists and smaller businesses who have used video, 74% have confirmed this instrument’s efficiency.
The Interactive Advertising Bureau has revealed that how much money spent on digital advertising (USD 72.5 billion) recently exceeded television expenses (USD 71.3 billion) the very first time. Having said that, the share of expenses on video content is growing exponentially.
While pre-made videos are currently from the limelight, their popularity will probably be surpassed by another hot trend: live video streaming. This is exactly what a consultant of GBKSOFT, a web- and mobile app developer company, has to say relating to this trend:
Of course that reside streaming is often a new big bet for the advertising industry.
Statistical advantages of using the live video streaming channel
- 45% with the live streaming audience is ready to buy live content;
- 56% of the users watch live streams to find the latest news;
- 70% from the audience is ready to buy concert or event attendance after watching it live;
- Over 75% with the users already watch live video streams on Facebook;
- The live Facebook stream of Sport of Thrones has garnered 3.5 million views in addition to almost 200 000 comments.
Based on analytics, this sector comes with an even greater marketing potential than pre-produced videos.
Things to are the cause of:
If you're determined to develop a live streaming app, the end user might be of interest to start with. Will your app connect just two users, or does it broadcast worldwide?
User-to-user examples: Skype, Viber.
User-to-audience examples: Twitch, YouTube, Facebook, Periscope.
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