Live Streaming: The Newest Tendency In Ads?
Video constitutes more than a third of all Internet content nowadays. Much like Socialbakers, posts containing video are 135% more and more people than standard posts with text and images. A new ways of advertising is entering play, though. Let’s keep an eye on in internet marketing.
Out of all marketing specialists and small enterprises who have used video, 74% have confirmed this instrument’s efficiency.
The Interactive Advertising Bureau has revealed that the amount of money used on digital advertising (USD 72.5 billion) has recently exceeded television expenses (USD 71.3 billion) initially. That being said, the proportion of expenses on video content is growing exponentially.
While pre-made videos are still from the limelight, their popularity is likely to be surpassed by another hot trend: live video streaming. This is just what a consultant of GBKSOFT, a web- and mobile app developer company, has to say about this trend:
Obviously that reside streaming is really a new big bet for your advertising industry.
Statistical benefits of using the live video streaming channel
- 45% with the live streaming audience is able to purchase live content;
- 56% in the users watch live streams to get the latest news;
- 70% in the audience is ready to spend on concert or event attendance after watching it live;
- Over 75% from the users already watch live video streams on Facebook;
- The live Facebook stream of Game of Thrones has garnered 3.5 million views in addition to almost 200 000 comments.
As outlined by analytics, this sector has an even more marketing potential than pre-produced videos.
Items to take into account:
If you are determined to develop a live streaming app, the final user is highly recommended first of all. Will your app connect just two users, or will it broadcast worldwide?
User-to-user examples: Skype, Viber.
User-to-audience examples: Twitch, YouTube, Facebook, Periscope.
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