Live Streaming: The Fresh Tendency In Advertising?
Video constitutes more than a third of all Internet content nowadays. As per Socialbakers, posts containing video are as long as 135% lots more people than standard posts with text and images. A whole new ways of advertising is entering play, though. Let’s keep an eye on at it.
Out of all marketing specialists and small enterprises who have used video, 74% have confirmed this instrument’s efficiency.
The Interactive Advertising Bureau has said that the money spent on digital advertising (USD 72.5 billion) has recently exceeded television expenses (USD 71.3 billion) for the first time. That being said, the proportion of expenses on video content articles are growing exponentially.
While pre-made videos are presently within the limelight, their popularity is likely to be surpassed by another hot trend: live video streaming. This is exactly what a consultant of GBKSOFT, a web- and mobile app developer company, says relating to this trend:
Needless to say that live streaming can be a new big bet for that advertising industry.
Statistical advantages of using the live video streaming channel
- 45% in the live streaming audience is ready to spend on live content;
- 56% of the users watch live streams to get the latest news;
- 70% with the audience is preparing to spend on concert or event attendance after watching it live;
- Over 75% in the users already watch live video streams on Facebook;
- The live Facebook stream of Bet on Thrones has garnered 3.5 million views as well as almost 200 000 comments.
Based on analytics, this sector comes with an increased marketing potential than pre-produced videos.
What to are the cause of:
Should you be going to produce a live streaming app, the end user might be of interest first and foremost. Will your app connect just two users, or will it broadcast worldwide?
User-to-user examples: Skype, Viber.
User-to-audience examples: Twitch, YouTube, Facebook, Periscope.
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